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BEFORE
AFTER
Case Study
E-Commerce SEO — Dubai Furniture Store – Copy
BEFOREAFTERCLIENT
Al Noor Furniture LLC
WEBSITE
alnoor-furniture.ae
INDUSTRY
E-Commerce / Furniture
COUNTRY
UAE
SERVICES
Technical SEO, Content Strategy
TIMELINE
2 months
The Challenge
The client was losing rankings to larger competitors due to thin content, broken internal links, and zero authority backlinks. Their category pages had duplicate meta tags and were invisible to Google
The Strategy
+ Technical audit and full site crawl fix
+ Category page content expansion (1500+ words)
+ Authority backlink campaign via UAE directories
+ Internal linking restructure
+ Schema markup for product pages
Before vs After
| Metric | Starting | Current |
|---|---|---|
| DR | 8 | 34 |
| Organic Traffic | 1,200/mo | 4,944/mo |
| Ranking Keywords | 42 | 318 |
Timeline
Month 1: Technical audit and on-page fixes.
Month 2: Content rollout for 15 category pages.
Month 3: Backlink outreach launched.
Month 4: Rankings stabilized and traffic surged past target.
Result
Client saw 312% increase in organic traffic, moved from page 3 to page 1 for 18 commercial keywords, and reduced paid ad spend by 40%.